What Is It?
A Branded Short URL is an alternate domain name for a web page that is unique to a specific brand or website. The New York Times uses the following branded URL, for example: nyti.ms. Using a branded URL can shorten your URL, make it easier to share, and improve your site's search rankings. Unlike generic shortened links (like bit.ly or goo.gl), we recommend using a link that incorporates the NMSU name, associating your department or organization with the content you share. This helps to reinforce brand awareness and increase our brand recognition.
Who Is Eligible to Use It?
Academic and administrative departments at NMSU are eligible to request Branded Short URLs for sites created by department members.
How Do I Get Started?
Click the "Request Branded URL" button above to request a Branded Short URL for your department's website. You will be prompted to enter your name, department, link to your desired destination, and the domains you would like to use for your Branded Short URL.
How Much Does It Cost?
There is no fee for departments to request a Branded Short URL.