What Is It?
A Branded Short URL is a custom, shortened web address unique to a specific brand or website (for example, nyti.ms for The New York Times). Using a branded URL makes links shorter, easier to share, and better for search visibility.
We recommend using a link that incorporates the NMSU name to connect your department or organization with the content you share — reinforcing brand awareness and recognition.
Who Is Eligible to Use It?
Academic and administrative departments at NMSU are eligible to request Branded Short URLs for sites created by department members.
How Do I Get Started?
Click the Request Branded URL button above to request a Branded Short URL for your department's website.
You will be prompted to provide your name, department, link to your desired destination, and the domains you would like to use for your Branded Short URL.
How Much Does It Cost?
There is no cost to request a Branded Short URL.